15. Was advertising better in the past?
Future Proof
00:00
Creative Director - Humour in the Digital Space
humour can be shown in different ways on social platforms. I used to discourage my people from writing gags, because the only comedian in the world who can really do a good gag is jackie gleason. The secret of comedy was character, character, character. You don't to write jokes. You just get them to do things that are hilarious in the context of who they are. That also means creating long term brand properties. And that's one of the big things, i think, affecting creativity to day. As a result of covid, when their c os and c f Os have been saying, just give me sails, they've been looking at small i s or flocks
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