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Tecovas: Paul Hedrick

How I Built This with Guy Raz

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The Rise of Tecovas: Crafting Modern Western Footwear

This chapter examines the founding of Tecovas, a brand dedicated to high-quality cowboy boots, and its connection to American culture. It highlights the founder's Texan heritage and how current trends in Western fashion, influenced by celebrities, are reshaping the market.

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