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Tech Giants' Investments in AI and Marketing Strategies
The chapter delves into the investment of billions of dollars in a leading AI company, discussing Amazon's strategic move to increase their investment and its implications for the AI industry. It also explores the innovative marketing strategies of the company, including social media challenges and collaborations with influencers to reach a diverse audience. Additionally, the conversation shifts to the challenges and successes of scaling brands in the beauty industry, focusing on Elf's loyalty programs and community-driven product development.