How Attribution Tools are Hurting Your Acquisition
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
How Attribution Tools Are Hurting Your Acquisition Efforts
Agency has never seen evidence that attribution tools are helpful but we are open to it if it does. We would look at it in terms of acquisition marketing efficiency rating new customer revenue over ad spend. In most cases not all our customers are using their media budget as new customer acquisition engine. And so we want to understand what is accomplishing that.
Transcript
Play full episode
