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This Music Publicist Has Upended the Entire PR Model
The New Music Business with Ari Herstand
The Importance of Listening to Artists
The first thing that went was a new music. So for me, when I hear Nylon or Fader being like, "We're still going to cover new music," it's because they just weren't covering emerging artists anymore. It became this wildly competitive area for like very few spots available. Even if it's almost amazing, it was really hard to place it in these publications because they're most likely going to be placing artists that are famous already.
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