How to Maximize Your Facebook Performance

If your campaign goal is to get conversions, then the estimated action rate will be the probability of that user that you might be bidding on or that you are bidding on to convert after clicking or engaging with your ad. And we see this many times, you end up paying less. So if you're able to spend more and acquire more up to your ceiling, most brands will spend as much as they can, as long as they're getting a return. That's why it matters in terms of the event diagram. Is just do your due diligence and not just in Facebook, but for other channels as well. Are there ways for you to improve your event match scores or the amount of customer data