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Ep 242: Making a 5X Return on Affiliate Sales with Rob Fraser from Outway Socks

DTC Podcast

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Building an Economic Engine to Generate Cash Flow

I was like, Tupperware full of socks at school selling them one pair at a time. I'm sitting in class and I get an email from one of my old sponsors in hustle though. And she goes, Hey, I see you just like started a little sock company. She needs 500 pairs of custom branded socks for our event. So I sent her a bill is like $3,000 paid it right then. It's the gift that keeps on giving it sounds like. Can you talk about how you tweaked your economic engine to generate cash flow? Yeah, for sure. This was, again, going to sound like a master plan, but it was just like really just

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