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507: Robert Cialdini | A New Look at the Science of Influence
The Jordan Harbinger Show
The Principles of Contrast and Association
You don't want to hang out with people who have lower ethics or skills, because you're known by the company you keep. For example, let's say i'm hanging out with ugly people a lot, and i'm average looking. I look great by contrast, but now i'm also associating with ugly people all the time,. So that s would rub off on me too, right? Right?
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