I think that's one of the failings of the social media age is that they haven't allowed transparency of how their platforms are being used. It should be possible to share with trusted third party academics, researchers and government regulators why a particular piece of content has been shown to a certain person. None of that has happened though at all. There's no privacy legislation. You would welcome that kind of things regulated transparency. Absolutely. Transparency is the path to trust. But the same companies that did this before are doing it now. Do you see them changing that attitude? Well, that's sort of true. I mean, we're still fundamentally working in big tech. And there's a different flavor

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