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187: Increasing Creativity via Constraints with Drew Boyd

How to Be Awesome at Your Job

00:00

The Ineffectiveness of Brainstorming

Research shows that people enjoy the brainstorming experience very much more so than sitting individually. The first rule of brainstorming, no bad ideas, right? Deferred judgment. People naturally do is they feel this tension to offer only safe ideas That are going to be acceptable by the group.

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