Big moves for Big Data, Lee Corso’s farewell and The CW’s Brad Schwartz
The Sports Media Podcast
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The Future of Sports Broadcasting
This chapter explores the dynamic landscape of sports broadcasting, focusing on the significance of partnerships with NASCAR, college sports, and local TV networks. It highlights the CW network's strategy to expand its live sports coverage and engage local audiences while addressing the competitive media rights market involving major leagues like MLB and NHL. The chapter also emphasizes upcoming changes in audience measurement and the implications for viewership in major events, setting the stage for exciting developments in the sports media sector.
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