Three Ways to Counter Position Your Competitors

Counterpositioning is the practice of developing your business models such that incumbents have conflicting incentives preventing them to compete actively. In kodak's case, the disruption was twofold with the technology and the business model. The exclusive feature of digital cameras was developing your picture right after you took it. That often comes at a cost of some other dimension, which can be fine for market segments that don't care about them? Cristenson says that these segments are over served and that the disruptor is attacking the incumbent from underneath.