Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton
Future Proof
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Leveraging Behavioral Science in Marketing
This chapter explores the practical application of behavioral science principles in marketing, emphasizing how biases influence consumer decisions and behavior. It highlights the importance of strong empirical evidence and replicable studies in shaping marketing strategies, while also discussing ongoing debates about the credibility of behavioral research. Through engaging examples and practical tactics, the chapter guides marketers on effectively utilizing behavioral insights to enhance pricing, promotions, and product design.
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