2min chapter

The Brave Technologist cover image

Experiential Marketing and Making Crypto Events More Memorable

The Brave Technologist

CHAPTER

The Biggest Opportunity for Cryptocurrency Marketing?

I think the industry as a whole is maturing where if you have an account with 500,000 followers and no engagement, there's something fishy there. And so I personally like to not take shortcuts if it is detrimental to the brand. So we as a team building a layer one protocol at the very bottom of the base effectively,. It's really important for us to try and maximize our opportunities with that visibility. That's where all of the branded activations come in and some might work, some might not.

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