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How UX Integrates With Agile Process?
We struggled to understand early on about how UX integrates with agile process. It wasn't until we recruited a particular individual who told us how it should be. And really thought about user experience more holistically as user experiences every interaction your customer has with your business, not just go away and join meSome nice wireframes and then we'll argue about them. Yes. We only really got that right and how it integrated into the development team and the product teams when we actually found someone who had run their own agency in the past or was willing to come and work for us. Let's go on a journey about going from it being about interfaces and wireframes to it being about your brand is a