How to Build a Successful Podcast Marketing Strategy

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The podcast is the marketing for the offering that's for sale. Unless you are running a show with those 10,000 downloads per episode and then the podcast is the offering because you are getting advertisers and sponsors who are paying to make the show. The strategy is what connects the podcast to the money, right? So if the podcast was somehow going to have to make money for me to continue making it over time,. I'd love to hear from you.

I’m a firm believer in transparency around the way my business (and this podcast) makes money.

So in today’s episode, I’m opening up the books to give you the cold, hard / warm, soft facts of how much money I’ve made from this show and exactly how I’ve made it.

If you've ever wanted a peek behind the scenes of Off the Grid strategy, you'll definitely want to tune in & hear:

How I’ve grown the Off the Grid audience
Real dollar amounts & download stats for the pod
Which offerings make the most money and why
The big failure of a VIP Day I launched last spring
Tips for how you can apply these lessons to your own business and/or podcast

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