17min chapter

Offline with Jon Favreau cover image

How Cognitive Bias Explains Taylor Swift, Donald Trump, and Internet Malaise

Offline with Jon Favreau

CHAPTER

Unveiling the Halo Effect: Taylor Swift and the Cult of Celebrity

The chapter delves into the cognitive bias known as the halo effect, using Taylor Swift as an example to illustrate how it leads to assumptions about celebrities, setting unrealistic expectations and fostering parasocial relationships. It connects this bias to evolutionary tendencies and the modern-day idolization of celebrities. The discussion further explores the impact of the halo effect on politics, societal expectations of celebrities, and the evolving perception of entertainers as influencers in today's world.

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