Webb Advertising Models

Webb advertising quickly adopted a few different models, and i'll give a few examples. One was just based on page views; the advertiser would get data about how many people had visited that web page in a given amount of time. And they might also get a little more data, such as how much time the average person spent on the page. So you've got a lot of different concepts wrapped up in here. There are obviously many other ways to do it, but generally speaking, the web advertisement side is the revenue side, the search engine bit, that's the discovery side.