How to Reduce Uncertainty in Any Situation, Right?

If you don't have social proof, leverage trends, and ideally its data. But it doesn't sound like it has to be data from a known source. It could just be data, right? I mean, it could just be like ourselves, last month were x, and a month before that was y, and now theyre z. As long as it's a trend in the right direction, perfect. That's where you want to be. And folks that are listening, this stuff we're talking about doesn't just apply to marketing. It also applies to persuading your boss. It also applying to persuade your spouse. It even applies to convince your friends,. These principles are not