2min chapter

2X eCommerce Podcast cover image

S06 EP34: FitTrack's Journey to $100M GMV w/ Jeff Sawyer Lee

2X eCommerce Podcast

CHAPTER

The Foundation of Great Marketing

I was combing through Amazon comments of every smart skill that I could find, you know, and just reading what people liked about it. So being able to understand my customer on so many different levels, the journeys, what are their pain points,. What are they looking to solve in their life, allow me to build really, really strong creative and hypothesis to start. And that really allowed us to scale from zero to six mil in the first three months. Wow.

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