Chilewich: Sandy Chilewich
How I Built This with Guy Raz
00:00
From Inspiration to Innovation: The Ray Ball Journey
This chapter chronicles the creative process behind the Ray Ball, a unique fruit bowl, from initial prototype design to recognition by the Museum of Modern Art. The narrative outlines the challenges and discoveries in scaling the product line, including the organic inspiration for placemats that led to an expanded home design collection. It highlights the importance of branding, partnerships, and adapting to market challenges, particularly during a global health crisis.
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Transcript
