ACQ2 by Acquired cover image

Why Duolingo Worked (with Luis von Ahn, CEO)

ACQ2 by Acquired

00:00

The Value of Earned Media for User Growth

This chapter explores the impact of earned media on user acquisition for Duolingo, revealing that 15% of new users come from organic referrals and marketing initiatives. It emphasizes the significance of A-B testing, strategic hiring, and adapting to market changes to ensure business success.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app