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5min chapter
Why Duolingo Worked (with Luis von Ahn, CEO)
ACQ2 by Acquired
The Value of Earned Media for User Growth
This chapter explores the impact of earned media on user acquisition for Duolingo, revealing that 15% of new users come from organic referrals and marketing initiatives. It emphasizes the significance of A-B testing, strategic hiring, and adapting to market changes to ensure business success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode