I Love the Rof Ran Rant

Most companies and most marketers look at segmenting a market is by revenue or by size, right? So when you get to that size and scale, the things you need to do in order to continue to grow just become more complicated. Or its complexity that you don't raly have control over. And you want to start to try and simplify, right? You need to open multiple shops. It really was about taking a look at these merchants and really understanding, ok, sure, they're bigger, right? But solving for scale doesn't mean just solving for big it actually means solving for complexity, which isreally the thing that we're trying to do.