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Mariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern Age
The Long Game
How to Reach People Who Are Worth Reaching
How do you identify the people that are worth getting on the radars of? I guess this would be a form of audience research, right? Because ideally this person is reaching the people that you also want to reach. And at the same time, start noticing patterns. What do they talk about over and over? Is there something they've said that they've been struggling with? Often people who make content say and leave cues as to what they want to create, but don't have time for or bandwidth for. You'll be the person that makes it quote them, name them, complement them in your thing.
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