Do You Think Time-Based Effects Make It Harder for Third Party Developers to Develop a Live Service Game?

I don't even know if it's competition per se. I just think it's the expectation of the consumer, right? So you've seen what a free to play service looks like. And then on the flip side, a small company that is trying to build a free play game, like the Valheim guys, we will not have the resources to build, you know, content for the next 12 to 18 months. It actually makes sense more sense for the bigger players to do a premium game and actually recoup some of the dollars that they've invested. But anyway, it is a challenging environment. I don't think the tools are out there for marketing these games as effectively as people