What's the Best Model for Reacting to Data and Signals?

Marketers wait for the state of bto b marketing report, which is about six years too late to actually start working on it. They bucket social media into just social media, and not even break out the channels into how important they are. The true leaders and mobs people are finding and leading on a dato day should be those who intimately understand how data influences the south cycle. And i don't know, that's a long erty way of saying it, that i think that there's room to for both operations and performance marketing.