#401: How to Use Ultrasonic Storytelling in the Manufacturing Industry
Business of Story
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The ABT - What's Your Story?
The ABT gets you super focused on who that audience is because you've got to think about them in advance. The first time I came across it was when I was listening to Michael Stalzner interview you and I listened to a lot of podcasts and they don't always compel me to action. And so I probably started using it in my email communications first.
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