#28: How SGE shapes the future of SEO
Contrarian Marketing Podcast
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How AI Can Help Google Increase Ad Revenue
Google is introducing a new way for advertisers to create creative and copy from the landing page. So I think they're showing more ads. They might make more revenue. And this is the second realization because so Google was always bad at answering long term questions, always. But my thesis is that if we had a better search engine competitor to Google, we would have noticed how bad the long tail search results actually are. That's why I think SEO changes so much. It's not only about providing the best answer anymore. It might be providing the only site to provide a certain angle that SGE prefers in this case. The corroboration feature where you can break out how Google forms AI answers is
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