
The Truth About Performance
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The Truth About Selling Your Product
Marketing is not about technique and method, it's about examining what you really have. The level of the level to which you are convinced that this thing will do X better than anything else or that you can't get it anywhere else then the selling will arise from there. "If what you're selling is a commodity that everyone in the corner is selling, then you will likely be tempted to sell based upon price," he says.
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