Beyond The Shelf cover image

REWIND: The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman (originally aired 2/4/25)

Beyond The Shelf

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Exploring the Dynamics of Retail Media Growth

This chapter explores the rapid growth and transformation of the retail media landscape, projecting an increase from $26 billion to $166 billion by 2025. It covers essential elements of retail media, including Amazon's dominance in on-site advertising, the shift toward off-site programmatic ads, and the significance of sponsored brand ads in boosting sales.

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