Introduction

Today's guest is Adam Almozlino, VP of Data and Products at OptimizeRx. Founded in 2006, OptimizeRx provides unique physician and consumer platforms and strategies to help patients better afford and adhere to their treatment regimens, while offering pharmaceutical and healthcare companies more effective ways to deliver relevant information and services to healthcare providers and their patients right at the point of care.

Adam is responsible for driving the development and commercialization of all new data and analytics-based products at OptimizeRx. He has led multi-million dollar engagements with customers, through which the products ideated and developed are commercialized, developed their enterprise data and analytics strategy to create long-term company value and authored a patent for a product combining Big Data repositories, AI and telehealth for predictive targeting of messages to physicians and patients in digital settings.

In today's episode, Adam will discuss:

OptmizeRx’s communications platform for the healthcare sector

His role within data and analytics

Interesting projects they are working on within AI

How they set up and structured an effective data team

What the future looks like for OptimizeRx

Plans for growth within the team