I don't think anyone's ever polarized our audience as much as saying non-traditional grids are exciting. I mean, who knows what it can lead to? We did our first rectangular grid last week in our midi crossword. What do you think that's going to look like in three years, five years? Do you even know that? You're seeing a realization that this isn't some sort of very obscure pursuit that only a small group of people are doing.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter.
Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the way.
In today's episode, we discuss:
- how games and puzzles fit into the newsletter format
- why publishers are starting to prioritise games and puzzles in their newsletters
- (why) should you add games to your newsletter? And how to get started
You can find Mary on Twitter, and Louis is at @louisnicholls_ .