The Art & Science of Account Management, With Peter Levitan
The Agency Profit Podcast
The Importance of Clear Positioning in Agencies
I think agencies need to start with a clear positioning who are we right and what do we offer specifically to clients. The more expert you are in one of I'll call it maybe even six areas of expertise once the agency defines that positioning it makes everything easier, he says. He advises account senior people write down what you're looking at and share it why not discuss it? You know look this is I said 360 earlier it's a matrix and I don't expect it frankly I don't even expect myself to understand it!
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