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Verbal Communications: Sam Horn

Hardcore Soft Skills Podcast

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How to Disrupt the Traditional Elevator Speech

CNN's John Sutter asks author to share his thoughts on the traditional elevator speech. He says it can be a two-way conversation, not just a scripted surface conversation. "I'll give you a story and then we'll reverse engineer techniques," he says. 'We've already had a two way conversation in 60 seconds'

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