13min chapter

The Science of Scaling cover image

The Secret to Toast's Coaching Culture w/ Jonathan Vassil (CRO, Toast)

The Science of Scaling

CHAPTER

Navigating Growth in Restaurant Software

This chapter chronicles the speaker's journey with a restaurant software company during its formative years, spotlighting its innovative business model and adaptive leadership. It discusses the strategic focus on customer-centric sales practices, including the significance of social proof and a coaching culture for improving team performance. Furthermore, the chapter highlights the importance of transparent performance metrics and a focus on collective success to foster a balanced sales environment.

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