2min chapter

Product Market Fit cover image

Ep19 (Special): PR for Startups; w/ Lazer Cohen, Founder & CEO Concrete Media — Product Market Fit

Product Market Fit

CHAPTER

The Pros and Cons of Engaging With a PR Firm

There's different models. We generally work on a retainer on an ongoing basis. From time to time we take projects specifically around funding announcements, something we have a lot of expertise. There are other firms that will work on a performance basis. If I had more time, I could explain why I don't as well as on per project.

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