Do You Think Retail Partnerships Will Drive a Variable Profit?

DSE is actually a possible without without retail and cost my proportions, exactly. So there's exceptions to rules, but my my theory now is that it's actually impossible and you need you need retail or actually like drive a variable profit. And the reason is our, I'll make these numbers up for confidence in value for sure. But like, it costs us a dollar to make our products. And it costs us $4 to ship our products. Right? We are in 200 for not better right now,. That's a great place to be for the brand. They're not like a beauty retailer. The gross product margin is 90% for by the time you've been it's like