Foo boo wanted their shirts to last, so they would wear the shirts again and again. That's exactly what the big guys wanted too. If the partnership didn't exist, would the parties be doing this anyway? If the answer is yes, on both sides, you have a win win partnership that works. Hwoll be used early in scale journey.
How do you create authentic partnerships to build scale? In Part 1 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urban wear brand. Coming in Part 2: Transcending the transactional with Shark Tank, the Kardashians, and more.
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