The New AFL - The League First Mentality

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Lamar Hunt was trying to start a third independent baseball league. He wanted to embrace television in this new baseball league and have a radical solution where all the clubs in the league, which share all of the revenue from a television deal. This is like the epitome of the league first mentality. It'll be great for us and it'll help us compete with the NFL. Yes.

The NFL — it’s almost synonymous with America today. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And whether you watch football or not, this is one incredible business story. Acquired is ready for some football — let’s kick this Season off right!

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