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BEST OF: Michael Bungay Stanier teaches you how to begin

How I Work

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The Existential Crisis of a CEO

Aaron Wiig is the co-founder and CEO of Box of Crayons, a company that he founded 20 years earlier. He was trying to figure out what his next move would be when he met Erin Weeds at MBSworks in New York City. She helped him find three key words: confidence, forward as in kind of looking forward in progress or disrupting power. "I'm going to help people give them the tools and resources they need to help other people," says Wiig.

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