2min chapter

Stanford GSB: View From The Top cover image

S6E8: Jennifer Hyman On The Power of Relentless Optimism

Stanford GSB: View From The Top

CHAPTER

The Importance of Brand Value Pitching

80% of our customers come to us via word of mouth. Our business is one that has never really had to rely on paid marketing. And my belief set is that the only way that you can grow a business over time is by improving the value that you delivered to the customer quarter over quarter. Like the customer has to feel that the experience is getting better and better and that you were investing in her.

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