CMOs Are Getting Worse and Worser

i think companies need to start thinking more like media companies. When you own media, that means your owning distribution of the messaging in the market. And this is where you partner with people who actually know what they're talking about do cray content for you over a longer period of time and create long-term partnerships. Even now, even geniuses aren't doing it as well as we would have hoped. Bcause before was just to please be on TV or radio but now there's so much other stuff going on too. Yend.com will feature iReporter interviews from around the world next week at 10pm ET/PT (11am GMT) Follow us on Twitter @Y