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2min chapter
Transforming Complex Concepts Into Cash - The Tangibilization Process
Copywriters Podcast
Explaining the Effectiveness of a Soil Supplement and the Power of Demonstrations
This chapter explores the challenge of explaining the technical details of soil microbes to customers and the effectiveness of the soil supplement product through plant growth demonstrations. It also discusses the importance of demonstrations in overcoming objections and the different buyer types who react differently to copy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode