Aimie is the co-founder and CEO of Realtainment, which covers the brands ArtNight, ShakeNight, PlantNight and BakeNight. Her team brings more than 30,000 people together every month. The platform enables 1,000 artists, bakers, and confectioners, florists & bartenders to make a living doing what they love. Realtainment’s vision is to combat digital loneliness with a new brand of “edutainment”, bringing communities together offline again.
Aimie-Sarah Carstensen, CEO of Realtainment | Making It Real Podcast with Jan Brinckmann | Episode #11
00:00 How did you get started?
01:30 Did you want to start your venture with a co-founder?
02:09 How did you know that your co-founder is the right one?
04:45 Bootstrapping the venture
05:45 From a corporate job to the triggering moment to start your own venture
07:08 What was your biggest concern that your venture would not work?
08:55 First steps to get ArtNight going
12:20 How did you pick the artists to start out with?
13:50 Approach to start a completely new concept
16:11 What “edutainment” means for Aimie
18:25 Best channels to get customer feedback
19:18 Expanding ArtNight and tips for scaling
22:46 Event ventures during Covid
26:45 Next steps for Realtainment
28:31 Lessons learned while managing the team completely online
30:45 Tools to increase efficiency & productivity
32:26 What are the things you're most excited about?
34:08 What are you enjoying the most being a founder?
