Niels B. Christiansen: Leading LEGO, Competing in the Digital Age, and Shaping Creative Minds
In Good Company with Nicolai Tangen
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LEGO's Journey Through Innovation and Sustainability
This chapter explores the challenges faced by LEGO during the development of their augmented reality set 'Hidden Sight', highlighting both successes and failures. It emphasizes the company's commitment to sustainability through the exploration of recycled materials and the strategic initiatives to reduce their carbon footprint. Additionally, the discussion touches on global market expansion, particularly in China and India, and the integration of AI in enhancing creative processes while addressing data security concerns.
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