Over time, it's going to go to zero. And so then you'll have the scale, the volumes will really start to work through the system. That's another reason that I wouldn't want to focus on the end user point solutions because you won't have enough volume over time to really propel a business. We can't make people motivated to go change the world. Some people are and some people aren't. There's literally in a school of academia. You don't need to go to college. If we do go update the curriculum with schools, that the only thing that we instill is like creativity and getting things done that you care about.

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