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114 Predictable Prospecting by Marylou Tyler

The Marketing Book Podcast

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Is Content Marketing Dead? Or, I Like This One Better?

A meaningful conversation is something we use as a metric for the predictable revenue formula. A lot of companies, i would say the majority of companies, still aren't even using it. The same thing with bant. I don't think they're using any, you know, constract to qualify. They're just chasen every thing that comes in. So they, theyt least start with thatand later they can determine, oh, well, we maybe we so make some adjustments.

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