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Ep27 (Special): What you need to know about GA4; w/ Danny Gavin (Optidge, Odeo Academy, and The Digital Marketing Mentor Podcast) — Product Market Fit podcast
Product Market Fit
How to Get Started With Google Analytics 4
If you're using Looker or Data Studio, a nice advantage of Google Analytics 4 is its explorations reporting. If you log into your universal analytics right now, there's actually a banner that pops up and kind of pushes you to do J4. Now, I still feel like you should get a consultant or understand exactly what's happening. But it definitely feels like some of the things are being taken away from a self-serve perspective.
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