A Brand Can't Control Their Contribution Margin

A brand can't control its contribution margin. The way we want to build it is one customer buying more products, instead of many customers buying one product each. We've figured out almost ten to 12 categories and fouct lines for our existing consumers. That can always be done any time. It's about what consumers you have already got on board. Figure out right problems for them, solved for them. All the flows off of new people coming in will add to up.