EP 188 | Eleanor Dorfman (Retool) - Tackling churn in a downturn
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Activation Retention
Luna: I would say that the biggest tactic and let me know if this is also not allowed, but look at the funnel and just actually really understand where the drop off is happening. Nine times out of 10, it's going to be that they never got activated. So then as we're increasing top line, we're able to retain it and grow that revenue. And on every new test store that comes in predictably,. it's activated and adopted and reorient the machine being forward. Yeah. It's interesting that you gravitate towards activation because like probably most people to this answer, they'll give like the quick fix.Yeah. The key thing there is setting expectations and saying,
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